Research On The Constitution Dimension Of University Stadium And Gymnasium Customer Value

As the customer becomes more rational and mature, customer value as the customers value orientation has led to the relationship between customer value and customer behavior, customer value will lead to customer satisfaction and customer loyalty, therefore, customer value research appeared. Customer value was considered as a new source of competitive advantage by marketing scholars and entrepreneurs. It is very important for enterprises gain competitiveness and competitive advantage because actualize customer value enhancement strategies can create greater value more than competitors can provide to customers, this concept related to the enterprise's competitive position and sustainable development. University stadium and gymnasium as important part of the rapid development Chinese sports industry is facing increasingly personalized customer demand, differentiation and diversification as well as consumer decision-making more rational challenge. In this context, the in-depth study of the composition dimension of university stadium and gymnasium customer value and research on university stadium and gymnasium customer value enhancement strategies is very important for university stadium and gymnasium entry into the market competition to obtain competitive advantage for sustainable development.The research purpose on composition dimension of customer value is to gain competitive advantage by providing and to enhance customer value. In the collation and review all related literature on the research of customer value, can find that the pivotal problem are what constitute customer value and how to enhance customer value gaining competitive advantage by providing customer value.On the basis of all relevant documentation combine interview and investigation, build the research index of customer value composition dimensions, based on these index to design the systemic, operable investigation questionnaire. Through SPSS13.0 analyze survey data, author proposed university stadium and gymnasium customer value enhancement strategy.The major research on Chinese university stadium and gymnasium customer value was direct reference to the conclusions of the abroad research. As yet there was no research using local data to measure the composition dimension of university stadium and gymnasium customer value. Hence, compared to most of the pure theory of deductive qualitative studies, this research carried out an innovative way.This research, based on theoretical synthesis and data analysis combined with the composition dimensions of university stadium and gymnasium customer value, systematic and principled proposed university stadium and gymnasium customer value enhancement strategy. Compared to those who are less systematic studies, this study have some innovationThis paper, through the collation of customer value research literature and the detection of university stadium and gymnasium customer value composition dimension, hopes to make manager of university stadium and gymnasium recognize the essence of market competition is the competition of customer value , and help them establish a competitive customer value-oriented philosophy, use the customer value concept to guide their own competitive behavior, and actively explore university stadium and gymnasium customer value enhancement strategy.