The Business Plan Of Textile Testing Program In Str Company

Textile and garment industry is a long history of traditional industries, from the 18th century industrial revolution began until now, has been in the industrial sector occupies an important position in the field of international trade has always been remarkable. From the industrialization and economic development in view of the general laws, textile and apparel goods of a country are often the early industrialization in the leading industry, followed by textiles and apparel foreign trade as its main export product. With the development of economic globalization and national economic structure changes, textile and garment industry itself is gradually moving from labor intensive to technology intensive, capital of developed countries, technology and developing countries, labor comparative advantage of changing the world textile and apparel production and trade patterns.WTO accession is the strategic choices of Chinese economic integration into the world economy. China is the world's largest textile and garment producer and exporter, competitive, market access is high, accounting for 8% of China's industrial added value is currently about 12 million enterprises, is the country's first 32 industries two major industry, but also China's largest foreign exchange earning industry.STR textile and apparel project team know that hidden in the textile and garment exports in the huge market opportunities, decided to invest in the project, defined as textile and garment testing experts, focused on textiles and garments to provide a comprehensive testing service and technical advice.The business plan was born in the above context. In the overall structure, this paper discusses the background of the business plan and significance and then applies the theory of strategic management from the internal environment and external environment, two aspects of the project feasibility analysis. After the enactment of the project strategy, the project's future operation and management aspects of the relevant planning and design, the use of marketing theory to determine the target market, market segments as well as market positioning, and developed a marketing plan; then use knowledge of financial management to develop financing strategies and analyze the profitability of the project model and return on investment; and finally the use of relevant theories of risk management during the company's implementation of the project may face the risk analysis and the corresponding risk control measures and finally concluded that for investors decision making. In the internal environment analysis, the project's competitive advantages, as well as services and technology oriented analysis of the project with the resources, capabilities and core competitiveness; in the external environment analysis, start with the macro aspects of the testing industry, analyzed, and from discovered the potential market opportunities, and then use five forces model to the competitive environment of the system analysis; the next method of using SWOT analysis of the project facing the external opportunities and threats and internal strengths and weaknesses, and thereby to develop the project strategy.