The Strategic Restructuring Study Of The Guangzhou Paper Group

With the deeper of reform and opening up, China's economy has maintained a rapid growth in the follow years. At the same time, the degree of marketization is increasing, state owned enterprises had to adapt to changing circumstances, and how to extricate them from trouble, search for new development opportunities and achieve strategic transformation is a realistic objective.The Guangzhou Paper Group is the study object, theory and methods of the , strategic management, recycle economics, professional are integrated in the analyses. The Guangzhou Paper Group is a State owned enterprise, which is an important base for the pulp and paper in South. The main business at the beginning of the founding is the product news paper, Until 2004, with the market environment changes, Guangzhou Paper Group operates in trouble. Faced with the crisis of survival, The Guangzhou Paper Group not only defuse a crisis of survival, but also enable enterprises to achieve rapid development. Through the implementation of different places new plant, the introduction of new equipment, research and development of new technologies, improve processes, at the same time improve their internal management system. Combined the internal strengths and external opportunities under the new leadership Guangzhou Paper Group make successful strategy restructuringThe strategic restructuring of the Guangzhou Paper Group study use pest analysis methods and five forces model,SWOT model to analysis market demand and industry competitive analysis to look for companies to develop the favorable conditions and unfavorable conditions. According to the opportunities and threats, and make the strategic choice of location and specify the development of strategic direction. Summed up the strategic restructuring of the company successful launches reasons : the external environment successfully seize opportunities; Accurate positioning of the company, and give full play to the advantages of the company's resources and capabilities; improve the internal management system compatible with the strategic restructuring, which led to the Guangzhou Paper Group strategic adjustment of the initial success.As a state owned enterprise, The Guangzhou Paper Group strategy analysis of the plight has certain experiences for other company.