The Study Of Market Research And Forecasting In Railway Freight Transport Company

Under the background of increasingly fierce competition in freight transportation market and the construction of high-speed railway,how to satisfy customer needs and increase the amount of railway freight transportation and improve operational efficiency of freight companies continuously, has become urgent problem. Timely,accurately getting and applying market information is prerequisite to solve the problem.However, the existing theories and methods were not sufficient to guide the work of railway freight company market research and forecasting.Based on these problem mentioned above, this paper makes a more comprehensive study on theories and methods combined features of freight operations which are applicable to the railway freight market research and forecasting.This paper in-depth studies the method, content, procedure and questionnaire design in requirement investigative work of railway freight transportation,and elaborates the division and judgement of the railway freight market supply and demand and the prediction in different markets relationships.In the forecasting method selection of demanding,this paper advances using the ammount of requesting cars to replace the amount of market demanding,and Using quantitative method to predict.Finally,this paper gives an example of applying the above-mentioned theories and methods.The paper consists of six chapters. The first chapter stated the background,meaning, necessity and content of this paper. The second chapter briefly describes the theory and method of market research and forecasting. According to railway freight transportation market and operating characteristics, the third chapter studies market research theory in railway freight companies, in particular, depthly discusses the questionnaire design. The fouth chapter studies the theory and method of market forecasting in railway freight companie,and puts forward the freight market forecasting content and method based on the judgement of market supplying and demanding,and further clarifies forecasting procedure. Using the theories and methods brought forward, the fifth chapter researches and predictes the goods sending market of Pulandian station. The sixth chapter summaries the content and deficiencies of this paper.