Study On Innonated Mode Of Railway Freight Transportation In China

With the rapid development of social economy in recent years, China’s transportation market also ushered in an opportunity period for its development. The competition among different transportation modes is increasingly fierce in China’s transportation market. Railway, as the main artery of supporting of the economic development, undertakes a lot of the transportation tasks of coal, mineral building material, petroleum, grain, timber and so on, which related to the people’s livelihood. It plays an important role in ensuring the steady and rapid development of China’s national economy. The rapid development of transportation market also makes the railway transportation industry facing with great challenges. The main performances are:the transportation demand of traditional staple goods declines and the railway freight market share in transportation system declines. So, they put forward higher requirements on railway transportation service level and transportation concept. Therefore, the competition among enterprises has actually turned into the competition among supply chains. So, how to improve the competitiveness of the railway transportation, optimize the railway supply chain and expand of rail market share is a theoretical and practical problem which must be prompt solved in the process of optimizating the railway freight traffic organization.The main contents of this thesis are described as follows:Firstly, we analyze the characteristics of China’s railway freight and traditional transportation organization mode. According to these characteristics, we discuss the marketing and transportation organization issues of railway. And we study on the and development trend and the characteristics of railway freight transportation under market conditions.Secondly, through the analysis of China Railway Logistics development status, this paper puts forward the necessity of transformation from railway transportation to modern logistics. The railway freight marketing and transportation organization are two breakthrough points to study on the innonated mode of railway freight transportation under market conditions in this paper.Finally, by using of Strategic Management, Supply Chain Management, Marketing Management and other aspects of knowledge, the drawbacks of the existing railway transportation and management are discussed. In order to establish a stable customer relationship overcome the shortcomings of existing railway freight transportation organization, new marketing mode and transportation mode of freight are proposed to meet the requirements of freight transportation under the market conditions, which are "Convenience, public, timeliness". Poor timeliness is an outstanding problem in railway freight transportation. The organization conditions and methods of Passenger Transportation Mode are discussed. The organization methods of this mode for mass freight and high value-added freight are disscused respectively.