Formulation And Implementation On The Business Strategy Of Alpha Inc.

Management Game (MG) is an international enterprise-training course designed by Carnegie Mellon University in 1975, With the participation of lots of universities,they set up a simulated globalization multilateral marketing competition enviroment by means of computer science and network technology.The management group is consist of 5 MBA students who run and control a simulated multinational company.Each company manufactures two types of wrist watches,price sensitive wrist watches and quality sesitive ones. All of the products will be sold to the following six contries, USA, Mexico, Germany, UK, Japan and China,that is to say, each type of products has six branch markets.The persons who take part in the game should run the corporation simulatly for three years, then they should make a report to the directorate which is consist of intramural menters and the consultants outside the campus,and they should take the advice from them,thus the directorate should estimate the administrators according to their behavior.Alpha International Watch Ltd. Co.(Alpha Co.)is the company operated by EMBA studutent of Northeastern University of year 2003. There are five memenbers in the management group,each of them plays the role as CEO,CMO of Rainbow series wrist watch,CMO of Captain series wrist watch, COO and CFO. We are in charge of the comprehensive development, marketing, production, and finance individually. I am the CEO, so I take charge of strategic planning, coordination, implementation and strategic adjustment.Firstly,the article takes an analysis on the running condition that Alpha is in,and we make the strategic plan of 2007～2009 from combining the tenets of the company and the real trend of wrist watch industry.Secondly, it expounds the strategic execution, implementation, evaluation and adjustment in the practical simulated operation, and makes the summary and analysis of strategic layout and execution with the combination of relative theories. Finally, on the background of Alpha Corporation, it gives the summary and analysis on the errors appeared in making of the plan,and discusses several practical issuses occured in the execution,and last makes a stretigic plan and arrangment for Alpha Cor, and even for the whole wrist watch industry.