Formulation And Implementation Of The Hexathos Company Athena Watch Marketing Strategy

Marketing is the business to meet the needs of consumers or users of goods or services provided overall marketing activities.Marketing strategy as an important strategy,its purpose is to improve the efficiency of enterprise marketing resources,so the use of corporate resources to maximize efficiency.Enterprise marketing management process is throough the macro-environment,the industry environment and internal environment analysis,development of marketing,strategic planning,marketing strategy implementation process and implementation of the results were analyzed and summarized.Watch Hexathos international is a simulation international watch company.Has strong ability of product development,production and sales,the author of this joint management of the company officer brand marketing director,mainly responsible for the low end of the wrist watch product marketing strategy formulation and implementation.This article is in the company after three years(2014-2016)after the simulation of operation,on the basis of the three years of operational data,the key research officer brand product marketing strategy formulation and implementation,the main content of the thesis include:first,the MG project research background,research purpose and meaning,Hexathos company profile and the main frame structure and research methods.Secondly,introduces the marketing strategic management related theory foundation.Then Hexathos company officer watches product marketing strategy environment are analyzed in detail,including the macro environment,industry environment and internal environment and the company has carried on the SWOT analysis,made the officer wrist in 2014-2016 product marketing strategic planning,respectively to Hexathos company officer wrist in 2014-2016 product marketing strategy formulation,implementation and effect evaluation and analysis its strategic adjustment in the future.At the end of the MG environment in the Simulated company marketing operation situation has carried on the systematic summary.