Formulation And Implementation On The Business Strategy Of Seheart Inc

Management Game (MG) is an international enterprise-training course designed by Carnegie Mellon University.With the participation of lots of universities, they set up a simulated globalization multilateral marketing competition enviroment by means of computer science and network technology. The management group is consist of 5 or 6 MBA students who run and control a simulated multinational company. Each company manufactures and sells two types of wrist watches, price sensitive wrist watches and quality sesitive wrist watches. All of the products will be sold to the following six contries, Japan, Mexico, China, UK, Germany and USA.Seheart International Watch Ltd. Co.(Seheart Inc.) is the company operated by EMBA studutent of Northeastern University of year 2006. There are six memenbers in the management group, each of them plays the role as CEO, CMO of CW watch, CMO of TA watch, COO of CW watch, COO of TA watch and CFO. I am the CEO, so I take charge of strategic planning, coordination, implementation and strategic adjustment.Firstly, the article takes an analysis on the running condition that Seheart is in, and we make the strategic plan and operating targets of 2008-2010. Secondly, it expounds the strategic execution, implementation, evaluation and adjustment in the practical simulated operation, and makes the summary and analysis of strategic layout and execution. Finally, on the basic of the operating results in three years of Seheart Inc., it gives development prospects and its Strategic planning.