The Necessity And Effective Measures To Launch Ideological And Political Program In Sino-Foreign Joint Ventures

With our reforming policy going deeper and China entering into WTO, more and more sino-foreign joint ventures are flourishing in China. As the fruits of reforming policy, sino-foreign joint ventures add new life to our economy and the development of Chinese enterprises with unique management mode, higher level management and enormous economic profits. They have been playing more and more important roles in the development of our marketing economy. Sino-foreign joint ventures are established in China while most of them are inheriting the foreign management concepts. Under such special conditions, new special missions have been admitted to the ideological and political works of the communist party. In contrast, human factors in sino-foreign joint ventures are more important. Due to the cultural differences, in order to assemble the initiative and enthusiasm, it is far from enough to regulate, and new flexible ideological and political measures should be taken to excavate the intellectual resources while ensuring them to work comfortably both physically and mentally. Therefore, it is especially necessary in sino-foreign joint ventures to carry out ideological and political works, which provide powerful spiritual drive and intellectual support, and become an important research and development project and an irreplaceable mission.The paper starts with the necessities to unfold ideological and political works in sino-foreign joint ventures, analyzes the problems and reasons in ideological and political works, and researches on the working mechanism, content, methods and related innovations to find the most effective ways to precede ideological and political works in sino-foreign joint ventures as the ultimate goal.