The Effect Of Price Postponement On The Coordination Of A Two Stage Supply Chain Facing Different Contracts

As global competition intensifies; as products develop rapidly; as manufacturing systems are becoming more flexible and personalized service customer demand is increasing; Products on the market show characteristics of a large number and diversity, and the life cycles of products is shorten, and the replacement of products is more frequent. This can give benefit to consumers, but with the dramatic increase in product range, market demand uncertainty is growing. Under this setting, it's very important to deal with uncertainty. The new market environment and the new demand for services need to adopt new supply chain management strategies, while the postponement strategy is a kind of strategic mechanism in order to achieve the goal of agile supply chain management.In this thesis, we analyze the effect that price postponement has on the performance and coordination of a two-stage supply chain facing different contracts. First, we set up a two-stage supply chain model with a single manufacturer and a single retailer, assuming that demand is stochastic and dependent on retail price and there is only one single product in the supply chain. In an extended news-vendor setting with a single product, a single manufacture and a single retailer who faces stochastic and price-depended demand, we allow the retailer to postpone his decision on the retail price until after demand uncertainty is resolved. Based on anglicizing the effect buy-back contracts on supply chain coordination we applied sales rebate contracts to supply chain coordination; we built a buy back-sales rebate contract model, and we study its conditions to achieve supply chain coordination and a win-win situation and analysis its effect on profits rate of two sides. Further, the paper also studied that take the price postponement strategy into account, if the retailer delay its decision-making of retail price, the impact of buy-back contract model to supply chain coordination and profit improved rate; Finally comparing the contract model no and under price postponement strategy, we consider how through using different strategies, rationalized set the supply chain parameters, to improve the performance of their own and the whole supply chain, close to or achieve supply chain coordination.