Under Experience Economical Background Chinese Animation Traveling Development Research

Must from the end of 1990s, along with experience economical concept statement, the domestic and foreign some scholars point out in abundance that, the traditional traveling way gradually is already experienced the type traveling to substitute, the people pursue in the traveling process were joyful, the stimulation and the self-realization. The traveling essence is the experience, one kind cannot duplicate the only feeling which and not rotatable lets.This article proposed one of animation traveling backgrounds is the experience economical time arrival. The animation traveling took one kind of experience greatly strengthened traveling form is vivid, the animation traveling substantive characteristics is the experience.In the article from the animation traveling resources, the animation traveling market community as well as the animation traveling marketing way three aspects elaborated this viewpoint.Second the pieces background are the domestic and foreign animation industry high speed development.In world animation powerful nation Japan, US's, South Korea, the animation industry already became these national the pillar industry, became the new economical point of growth.But in the animation industry chain brings the huge profit is truly the animation industry derivation, the animation traveling takes one of animation industry derivations, because it has the side high experience value has catered to modern people's taste fully, receives inundates confuses the community to pursue extremely holds.The animation scenic spot already became the animation powerful nation the traveling hot spot project. This article draws up take experiences the economical and our country animation industry big development as a background, found the experience type traveling and the animation traveling combining site-experience.And has analyzed the experience and the animation union combined earnings take Disney as the example.In analyzes our country present stage animation traveling development present situation, above the reason foundation, brief analysis our country has developed the animation traveling outlet, and has carried on the sketchy design to the animation traveling product plan and the marketing way. The full textconstitutes by five parts:1st, introductory remarks:In carries on the summary to the domestic and foreign correlation research above the foundation, elaborated the paper research background and the significance, the research content, the research technique.2nd, animation traveling development basic theory exploration:From the animation traveling development background as well as the animation and the traveling existence latent relational elaboration development animation traveling realistic possibility, and from aspects and so on age stage, expense characteristic has carried on the segmentation to the animation traveling market community.3rd, Chinese animation traveling development principle and strategy:Has analyzed the Chinese animation traveling development present situation; Determines its development principle; And proposed the development strategy:Including product strategy and marketing strategy.4th, conclusion.