The Composition Research Of Advertising Sentence In The Public Communication

Slogans are known as advertising slogans, and title. Meaning to enhance the an impression of the business product or service in the advertising medium to audience to long term, repeated use, designed to convey to consumers the concept of a long-term change in a short slogan of language and script.Advertising language as a social communicative behavior, function is transmission of information aimed at target audiences demand product information, to draw attention to induce the purchase of desire leading to purchase, to achieve profit motive. In order to achieve the purpose of, advertisers are always doing everything possible to use the audience psychology, make a big fuss in advertising language, and strive to create something new. With the development of commodity economy, hair-wing, commercial advertising overwhelming. Advertising language as the most direct marketing tools in commodity markets has an important role can not be ignored. A slogan written is essential to explore the law.The past, people study the language ads form a multi-disciplinary, cross-theoretical research in the field situation, related to psychology, sociology, cultural studies, aesthetics, philosophy, linguistics, Advertising and consumer psychology and other social sciences, the majority of subjects. The paper focuses on the dissemination of science and writing from the science perspective, the use of relevant theories to study the thinking generated perspective model of advertising language. Trying to grasp the language, writing advertising rules, the only way of advertising in order to be successful advertising slogan.Through the dissemination of modern advertising languages serve as a catalyst to persuade the increase, suggesting that the role, not only about commodities market economy and prosperity, but also the spirit of social and human impact. Therefore, the paper tries to explore the language of advertising language of thought terms of outstanding advertising operational rules and perspectives of culture and aesthetics of language behind the implication and analyze the language of modern advertising's role and impact on society in order to create good advertising slogan.