The Influence Of Financial Crisis On Our Export Company Strategy

The financial crisis induced by the U.S. sub-prime crisis in 2007 hit the world economy, and it is hard to recovery for more than two years.It is difficult to assess the impact of the financial crisis on the international economic structure. The kind of the China's economic growth is high input, high consumption and low-tech due to various reasons,The most prominent problem is abnormally high degree of dependence on foreign trade, namely, "export-oriented"economy. This model is harmful for the sustained and healthy development of China's economy. Many export-oriented enterprisees ln particular labor-intensive,low value-added primary products industry sharp drop in orders,and even crashing collapse under the situation of the financial crisis.Our country has adopted a proactive fiscal policy, increase investment and export tax rebate so as to overcome the most difficult time in 2008. China's economy has achieved better than the results in other countries, but it is difficult to restore to the original amount of foreign trade. It should be said that China's "export-oriented" economy might have been difficult to sustain, the financial crisis is a kind of "external", it privide us an opportunity to adjust the economic structure. The adjust ask for the expanding and stimulating domestic demand. The different companies perform different In response to the financial crisis. For enterprises, government support and policy support are also external factors,The final work is still the macro-thinking, market awareness and its internal strength.The writer summarize the experience of transition by analysis a typical business case's business strategy transformion.wish it can enlighten export-oriented enterprises that still searching the way out of the financial crisis. more importantly, The transformation of business one by one will promote the transformation of the economic growth. it is must be a complex, difficult and long-term process for us to change to endogenous growth mode and sustainable development strategy. This requires not only up and down to form a consensus, but also government and enterprise's real action.This article started from the financial crisis impact on China's export-oriented economy, especially on the high dependence on foreign trade enterprises. Than analysis the ideas, measures, results of the China ChangHang National shipping Group Motor Factory'strategy transform. Related to the basic theory of business strategy management, China ChangHang National shipping Group Motor Factory 's internal environment ,external environment and business condition.the status quo, and its business situation illustrates the need for transformation; Detailed analysis The ChangHang National shipping Group Motor Factory's strategic adjustment. Based on the analysis of typical cases, summed up the basic experience and make targeted recommendations.