| China CSC Motor Factory is a wholly owned subsidiary with independent legal entity of China Sinotrans Group, Wuhan,Hubei Provinceand it is the only professional manufacturer produce metallurgical and lifting motor in Hubei Province. In recent years, China motor manufacturing industry with extraordinary speed of development.Several years of sustained hot market environment which provide opportunities to CSC motor factory to expand the scale. Over the past decade, the company sales revenue has accumulated increased 40 times. In 2000,sales revenue has only 10 million yuan. In 2011, sales revenue reached 400 million yuan. But we as the motor manufacturing enterprise with several decades, the company’s growth speed is still not fast, and lags behind the advanced enterprise such as Jiangte motor, Jiamusi electric machine company of the motor manufacturing industry. Also behind a new comer Wuxi new great power electric machine company. In recent years, due to the company excessive the pursuit of scale, emphasizing the strategic principles of "first enlarge and strength, second excellent and fine." It leading the company to ignore the quality and cost-effectiveness, scale and losses rise year on year and affecting sustainable development, company development encounter difficulties. Strategic determine success or failure, difficulties encountered in the development of enterprises have a variety of problems. But neglect the strategy management, lack of strategic analysis, and stick with the implementation of the strategy is the key to the problem. Under CSC motor factory expand scale gradually and self accumulation and hematopoietic function decline serious condition.Review, "Do bigger and stronger" of the original ideas to make the necessary review, adjustment and planning is particularly urgent.This paper mainly from the strategic management aspects of the comprehensive analysis and research of CSC motor factory development.Using case analysis, comparative analysis, systematic approach and statistical methods, through a combination of theory and practice.Using of text, graphics data modeling tools, the relevant strategic management tools and methods applied to CSC motor factory strategic management. This paper uses the PEST model, from several aspects of politics, economy, culture and technology, analysis and research overall macro environment of motor factory. At the same time based on the special motor industry, analysis the main factors from industry market structure and industry life cycle which affecting the industry development. Make full use of Porter five competitive model to evaluate the industry environment. It based on analysis of specific analysis competitors and based on the company’s own resources capacity, apply SWOT analysis to identify the company’s strengths and weaknesses.Determined on the basis of weigh all comprehensive strategy to options cost leaders hip as the competition strategy of basic strategy of company’s future.Integrated use of internatio nal strategy, diversification strategy and technology innovation strategy and propose the correspo nding protection control plan. While using historical investigation, systematic research, comparative analysis, literature study, philosophical speculation method,combine theory and practice, the application of text, charts, analysis tools, and other models. Paper launch from some aspects following as enhance the company’s core technology, improve market competitiveness, improve brand impressive, increase economic efficiency, improve enterprise value chain, reduce operating costs,perfect enterprise management system, and avoid the risk of trans-conformation.I hope through this paper analyzes and studies, provide a reference for promoting healthy development of CSC motor factory. |
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