| The financial crisis which was brought by subprime lending crisis has a severe effect on global shipping market, especially on liner market. The liner company came through a hard period as the downturn of shipping market was coming. Although it was getting better, this trend is still pessimistic. The liner company should innovate working idea, adjust working strategy, change working mode, search working procedure, take the active step to minimize the loss which was brought by financial crisis and get through this crises smoothly.This dissertation begins with the situation of shipping business, referring to the actuality of CMA CGM Shipping Tianjin Branch. It is from macroscopically to microcosmic, from objective to subjective, from outside to inside and make an analysis on the factors which do not catch the pace of company's development. According to the characteristic of modern logistics company, the developing mode of modern company and the trend of shipping market, it uses systems analysis method and makes a conclusion of strategic development which brings out a plan and a working procedure.This dissertation starts from shipping theory and data, takes the reference of performance examination and salary judgments. It is come to a whole new mode of company's development. Taking the opportunity of the development of port and terminal, it breaks through a new mode in financing and operates with innovative mind, in order to promote the company. |
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