Sdudy Of The Strategy Of China Telecom Full-Service Marketing

In 2008, China conducted a communications restructuring, China Unicom will sell CDMA mobile networks to China Telecom, China Railcom into China Mobile, China Unicom, China Netcom merged, reorganized after the end of the country formed a China Mobile, China Telecom, China Unicom three general operators.In the comprehensive, full-service situation, in the face of the arrival of 3G, research cell phones, fixed line, broadband's best combination of strategies to develop the best marketing strategy will determine the three operators in the heart of sustainable development.In this paper, after the reorganization of China Telecom full-service marketing for the object, get its mobile business license how to combine their strengths to determine the appropriate marketing strategy, marketing strategy for the realization of the marketing model to the study.Thesis is divided into five chapters. The first chapter briefly describes the background of this study, the purpose and significance of the research presented in this thesis, methods and structure; second chapter describes in detail the marketing strategy of competitors; Chapter full service telecommunications systems analysis of the current marketing strategy, and long-term full-service marketing strategy of the consideration, the existing marketing system problems; fourth chapter modes of marketing communications industry, the course of development, telecommunications, sophisticated marketing models how to solve existing problems, analysis and appropriate China Telecom, the refinement of marketing strategy marketing model; fifth chapter Fine China Telecom full service marketing project and what are the questiones should be avoided in the implementation process.