The Context Of Zhejiang Telecom 3G Full Service Development Strategy Analysis

In this paper, China's telecom industry restructuring and the issuance of 3G licenses as a background to the restructured Zhejiang Telecom for the study and writing is intended to come to Zhejiang Telecom for the period of time in the new business strategy.The first half of the article a comprehensive analysis of China's telecom industry, the major changes, as well as characteristics of 3G and 3G services to the entire telecom industry operating environment, as well as the implementation of the whole telecom industry, business necessity, and from an economic point of view of the 3G and the Full-service integration of a role in their operation. Through the SWOT approach to multi-dimensional way to Zhejiang Telecom currently operates the status quo analysis, obtained full-service operators, the core competitiveness = 3G networks, information-based business, channels, customers and end-of full-service operational capabilities of its findings and and Zhejiang Mobile, Zhejiang Unicom horizontal comparison, analysis, Zhejiang Telecom the core competitiveness of the overall status quo.Based on the above analysis, this paper concludes that in the second half, and describes the background of Zhejiang Telecom 3G environment, location in the entire business operations and make the whole business development business strategy, the main focus of the work started around these items related to include: improved Brand grasp business transformation, promoting business integration of product innovation, optimize the channel system, as well as key markets for innovation in marketing mode, etc.; On this basis, from the ideology, organization, and support, the back-end services to make relevant safeguards.This study results can be Zhejiang Telecom to provide full-service operations era strategy of reference will help Zhejiang Telecom the company's development and growth.