China Telecom Company In Guangxi Enterprise Customer Service Marketing System

In China,there are three companies in communication industry.China Telecom,China Unicom,China Mobile has the same operation ability including broadband,fixed telephone and mobile phone. China Telecom Corporation Limited is a full services integrated information service operator and the world’s largest wireline telecommunications, CDMA mobile network and broadband Internet services provider,providing basic telecommunications services such as wireline telecommunications services and mobile telecommunications services, and value-added telecommunications services such as Internet access services and information services in the PRC. China Telecom has the one-third communication marketing,that means the communication industry enters into the competition of comprehensive abilities.According to the marketing role, focus on the politics and business companies.At the same time,China Mobile and China Unicom also fight for the marketing percentage.Considering this situation,Guangxi Telecom must approve the capacity of service and marketing.In the past three years,we have continuously explored and improved the mobile and full serviced integrated operation with their unwavering dedication and passion for innovation.At present,3G service is entering a phase of accelerated growth and will grow explosively.Wireline broadband service is still in a period of high growth.The commercialsation of new services such as mobile internet.The national policy of promoting cultural development will also provide new development opportunities.However,at the same time,we also face new challenges,such as the integration of the information industry and intensifying market competition.According the comparison of the traditional marketing theory and the service marketing theory,based on the SWOT analysis method,the author suggestions many aspects.Focusing on such key markets,namely,government department,large enterprise groups,financial industry,and clustere small-and-medium-sized enterprises,the company developed informatisation applications to drive its mid-to-high-end subscriber scale in the government and enterprise market.