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China Mobile IVVR Business Management Strategy Analysis And Research

Posted on:2011-08-25Degree:MasterType:Thesis
Country:ChinaCandidate:P D YangFull Text:PDF
GTID:2189360308961044Subject:Business Administration
Abstract/Summary:PDF Full Text Request
This IVVR from China mobile business development and operation, the paper analyzes the present situation of the development of industry group and competitive advantage, strategic and core competitiveness, with SWOT analysis and PEST analysis, etc, analyzes the competitive environment, determine the core competitive ability and competition IVVR key factors, according to the characteristics and development business environment, and puts forward the IVVR 3G business research strategy. This paper put forward two kinds of development strategy, respectively:1. the characteristics and advantages of using enterprise, independent operation mode,2. and mobile companies operating mode together. Based on the above mentioned two scheme, the feasibility and applicability and acceptable, taking selection, final solution 2 (i.e. mobile companies together with the operation mode) for the optimal scheme。...
Keywords/Search Tags:IVVR, value-added service and development strategy, the SWOT analysis, PEST analysis
PDF Full Text Request
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