Shuangfeng Agricultural Machinery Industry Of Developing Strategy

After 30 years of development, the Chinese agricultural machinery industry has entered a rapid growth phase in the 21st century. In 2008, the national agricultural production exceeded French and China become the world's fifth-largest agricultural producer nation and Chinese agricultural consumer market became the world's fourth-largest agricultural consumer market. Since the reformatory and opening policy has been putting into practice, the country's economic development continues to improve, the income of peasants increases continuously, infrastructure constantly improves, and especially the central government and local governments has been paying attention on the three agricultural issues and other factors, which indicates that China's agricultural consumption will continue to grow. China's huge farm machinery market potential has been attracting the world's largest agricultural companies to enter the Chinese market, so China's agricultural industry has been more competitive than ever. Shuangfeng's agricultural industry is facing the current severe environment..This article analyzes the development's the external environment about Shuangfeng's agricultural industry, which includes economic environment, policy environment, technology environment, industry environment and so on.And this article also analyzes the development's the internal environment which includes product, industrial facilities, government support and other aspects.And this article also has a comprehensive analysis over the above-mentioned external and internal environment by SWOT analysis method., and then points out that Shuangfeng's agricultural industry is facing challenges and opportunities, and finds out the lack and advantages of the development about Shuangfeng's agricultural industry, and make further development's strategic measures about Shuangfeng's agricultural machinery industry. Strategic analysis's purpose about the agricultural industry is to make full use of our strengths to seize opportunities and then solve the disadvantages problems of agricultural industry to promote the industry to grow and develop more further. In addition, This article makes some suggestions about the perspective of how the government seize the opportunity to accelerate the development of Shuangfeng's agricultural industry and provides some reference for the rapid and sustainable development of Shuangfeng's agricultural industry.