Research On Developing Strategy Of Agricultural Machinery Manufacturing In China

To energize agricultural machinery manufacturing industry (referred to as 'the industry' hereafter) is not only one of the important contents of China's industrialization, but also the internal needs for arming undeveloped agriculture with modern machinery, accelerating agriculture modernization, increasing the competitiveness of agriculture and speeding up the construction of Well-off society in rural areas. The industry faces new opportunities and challenges with China's entering to WTO and adjustments of agricultural structure. Therefore, strategic researches on its development will be of great practical value under the new circumstances.In this paper, attempts are made from actual conditions to set down and implement some strategic measures on revitalizing the industry, with application of theories and methods in Industry Economics and Strategic Management. After analyzing interior and exterior environments with Factor Evaluating Matrix, the author considers that the industry can be effectively react to the exterior factors but possesses relatively inferior interior environments. And with application of SWOT Matrix, main opportunities, threats, superiorities and weaknesses are identified within the industry. On basis of combining the settled goal with concerned surroundings, some strategies were formulated by applying SWOT Matching Matrix. Then they were optimized with Quantitatively Strategic Matrix. In the end, the author puts forward some fundamental measures on implementing strategies to develop the industry.