| This article mainly study to the position and operation of the project of recycling the used-automobiles of NY corporation. External environment analysis shows that: with the economic development and living standards continued to improve, promulgation of national "Automotive Industry Development Policy", as well as environmental protection and sustainable development strategies proposed,so project of recycling the used-automobiles has a huge market demand.Competitive environment analysis found that:this industry has low barriers to entry, low level of industrial technology, no standardized competition within the industry ,and needs market dominant enterprises driven the development of industry. The side of the project implementation capacity of the analysis can be found, despite the current NY corporation itself does not have the relevant experience of recycling the used-automobiles, but the partners have the relevant capacity, while the corporation have it own government relations resources, especially the good relations with the Macau government, and itself has sufficient funds ,so all these provides preferred access channels for the corporation to implement the project of recycling the used-automobiles, may constitute a first-mover advantage.According to the characteristics of market demand and the resources and capacity of project implementation, business position of the project of recycling the used-automobiles of NY corporation is that key operate of recycling the waste vehicles, motorcycles, tires and so on, then delivered waste to the appropriate recycling locations, and gradually developed into a leader in the industry。Combined with the business position, the advantages position of the project is the point of low cost, and gradually through the operation of high-tech, large-scale to build project brand, and eventually become the industry's best cost supplier. In the position of the market scope,recovered cars from Macau, Hong Kong scrap as the project starting point, and gradually build Guangdong, Hong Kong and Macau scrap car recycling network ,and focus on the Guangdong, Hong Kong and Macau market, eventually covering the South China .In order to achieve the orientation of the project, NY corporation need to build the appropriate operating mode for the recycling project, to seek partners who have relevant industry experience. Project achieves a reasonable two sides complement by building the governance structure, and seek build strategic alliance with business which related to scrap vehicle collection, decomposition matter of marketing and other aspects, and build appropriate organizational structure and business processes up to the business development to ensure that the projects to be implemented. Meanwhile, in order to prevent risks effectively, during the operation of the project NY Group need attention to the raw material supply risk, the risk of investment and construction projects, marketing risk, management risk, the risk of environmental protection, and establish effective risk control mechanism. |
