The Study On The Financial Strategy Management Of ANHUI USTC IFLYTEK CO.,LTD.

As China's participation in the increasingly fierce international competition, developed countries and multinational companies more and more aggravated on China's technical block. To maintain a high growth rate, we must improve the capability of independent innovation and take the innovative way. Hefei is one of the four cities which are rich in the resource of science and education in China. As a representative of Hefei's innovative enterprise, it is very crucial for ANHUI USTC iFLYTEK CO., LTD. (iFLYTEK) to implement financial strategy management to achieve its long-term planning.This article analyses the main problems of financial management of iFLYTEK as follows: the ratio of intangible assets and expenses to sales is lower; the ratio of current assets to total assets is too high; based on the future development of the company, it's necessary for iFLYTEK to adjust debt capital. Then, this article puts forward the countermeasures: implementing developmental strategy in the area of investment; choosing the relevant financing strategy in different stages of development; implementing low income distribution strategy; in the working capital management aspects, implementing OPM (Other People's Money) strategy and so on. Meanwhile, this article gives some measures on how to implement financial strategy and evaluate the effect of financial strategy.This article will be valuable for iFLYTEK and other innovative enterprises.