Research On Price-making And Recovery Coordination In Green Supply Chain

With the pricking up of contradictory between environment and resource, the competition of supply chains will evolve into competition among green supply chain (GSC). Its birth of green supply chain is just about the result of economy development mode from tradition mode to circle mode. In green supply chain, one of important factors is to sell out its green products, and it can reclaim the old products that can be recycled, which can make it true to recycle the resource concerned. In the face of much more complicated green supply chain, one of key issues of its members is to achieve the whole optimized efficiency of the green supply chain, by making rational price and constituting coordination strategy. Therefore, it is realistic and essential in some sense to research on the green supply chain's price-making and coordination problems.The main research work of this paper as follows:Firstly, the paper summarized the related theory of green supply chain management (GSCM). It introduced its conception, content, and the driving factors and main obstacles to put it in practice; it introduced the primary methods and headway researched on price-making and recovery coordination in green supply chain, as well as it own particularity.Secondly, price coordination in the green supply chain. In allusion to the green product's price-making, this paper built cooperation game profit model & non-cooperation game profit model, it set down the price coordination strategy in the green supply chain by using Rubinstein bargaining model; the paper introduced the members'contribution rate to the green supply chain, and then it redistributed its profit.Thirdly, the recovery coordination strategy in the green supply chain. The paper divided the old products into two kinds, it introduced the government's assistance rate to construct supply chain profit model, and it studied the recovery coordination in the green supply chain by using game & contract theory. This paper coordinated the members'profit of the green supply chain with two different recovery modes and it gained the optimized trade price and recovery price strategy, according to the revenue-cost sharing contract.Finally, the paper summed up the whole article, pointed out its main research work and expected the next step to study it.