Dalian Wei Shi Ke Mao Company Marketing Strategic Research

China's overseas intermediary industry after nearly 10 years of development, has been the scale of the initial signs. However, the market changes very rapidly, with the booming overseas market development, study intermediary between businesses unprecedented fierce market competition. In the fierce competition in the market in how to make their own business survival, development, and the competition is in the advantageous position of each intermediary companies in the study thought.Dalian Wei Shi Company has been set up since 98, a certain competitive in the marketplace, the creation of a unique brand culture and have a certain amount of their name-recognition, but because the company is in management experience from the scientific management of the transition to the stage, lack of a clear marketing strategy planning, faced with rigid management system, the concept behind sales, marketing link the situation of a weak, and compared with other enterprises in industries with high production costs, lack of marketing concepts, sales of a single form, so that enterprises less competitive. Faced with fierce competition within the industry trend, the development of an effective marketing strategy is the imminent event.Based on the strategic management of the enterprises related theoretical research and learning, according to the company's existing resources, and the basis of a great deal of information collection, in the fully rely on national policies and resource advantages under the premise of using SWOT analysis method, in addressing business issues before, the first study on the state of competitiveness in the field of a great deal of investigation and analysis of empirical research, including domestic industry environment, the market situation, and then act according to the characteristics of different consumers, a market segment, based on the enterprises are faced with the environment, the distinction between business opportunities and threats, internal company analysis of the advantages and disadvantages. Formulated in line with their own reality, targeted marketing and operational objectives and related planning. Put forward a series of marketing strategy:brand strategy, pricing strategies, advertising strategy, channel strategy, as well as its proposed implementation measures and protective measures for the development of the company provided a good decision support. So does enable enterprises in the increasingly fierce competition in the market invincible.