Probing Into Marketing Channels Analysis And Devoleping Reserch Of Tele Communications In Ningxia Hui Autonomous Region

Separation from the reorganization of the restructuring and listing, and then the internal reform, The telecom industry and the telecommunications industry have undergone earth-shaking changes. The current telecommunications market has just a seller's market into a buyer's market, the users of selective and demands continued to increase, With the formation mechanism of competition, advances in technology and information technology improvements, new product life cycle shortened, homogenization products increasingly high, pure price competition will make operators fight cost caught in a vicious circle. With the telecommunications reform deepens, the original marketing management model has not suited to the development of the telecommunication industry demand. How the new market environment participating in the competition, meet the competition as major operators the focus of attention. Training the core competitiveness, through innovative management and the implementation of value management to enhance corporate value naturally became the unanimous choice, the mobile company restructuring and listing, strategy and brand management is in the forefront of operators. Ningxia Telecom launched BPR process reengineering, marketing channels, WTS international telecommunications companies indicators and MR marketing initiatives such as recycling has been well received by the international capital markets and management recognition.Since 2002 Ningxia telecommunications systems activated marketing channels strategy, mobile, Netcom, and Unicom in 2003 also put forward their own marketing channels strategy. It is undeniable that in recent years the operators in the field of marketing channels for a lot of exploration of the remarkable progress Marketing channels for telecommunications operators but also to the development has played a pivotal role, Marketing channels Management for telecommunications enterprises increased by the strategic management of an important part of operators as fostering the enterprise's core competitiveness of the inevitable choice.This paper reviews the telecommunications industry in particular, Ningxia Telecom Company (hereinafter referred to Ningxia telecommunications), the marketing channels of the development process, Using the classical theory of marketing channels Ningxia telecommunications marketing channels development and status of a comprehensive structural and management analysis, By reviewing and analyzing, Ningxia telecommunications marketing channels, marketing channels management level although on a healthy development track, However, since time is short, complex enterprise structures, drainage systems, research and planning, structural optimization, and support conflict management, marketing channels for training and evaluation, as well as the existence of opportunities for improvement, the need for long-term efforts. Papers then made Ningxia Telecom Marketing channels Improvement Strategy. Ningxia hope to be able to right the telecommunications company management marketing channels play a certain role.