South Korea's Tourism Product Marketing Strategy In Henan

As the first-developed industry and the most important economic increasing point of the 21st century,rapidly-developed Tourism industry has aroused general concern and vigorous support from all over the world.In the market-onented econmoy situation, Modern demand for travel is constantly changing with the times sublimation. Tourists continue to sublimation of such a request, made new tourism marketing strategy. Tourism operators should be a breakthrough strategy, innovations, and to a new depth of focus on tourism perspective, to provide a new feeling for the tourists, high-quality tourism products.In recent years the rapid development of outbound tourism by Korean and other aspects of South Korea become an important destination for outbound tourists. Location adjacent to China and the ROK have similar cultures, blood blind date, complementary resources, tourism exchanges and cooperation with favorable conditions. In 2002, the TV drama "Dae Jang Geum," a hit for country audiences to understand Korean history, culture and rich cuisine, so that really fire up a South Korean tourist. Henan has a large number of football fans during the World Cup, a large number of voluntary organizations in Henan fans travel to watch the matches in Korea, Korean Henan market since then to start the tour. Seoul in 2006, Zhengzhou and navigation between the end of the Henan visitors Fuhan travel needs from other parts of transit history.Marketing is the content of the tourism industry of particular concern, the author studied the MBA course, on the market have a particular interest in marketing, and want in-depth study impulse. As a South Korea travel tour operator in CHINA TRAVEL SERVICE OF HENAN PROVINCE, I exit the market by a simple analysis of Henan Province, Korea, the current situation of tourism development of the market subject to careful analysis, using the school's MBA program in marketing and service marketing theory,made suitable for the actual operation of the marketing strategies and programs. To make the Korean market tourism products in Henan to promote healthy and steady, sustainable development together.