Xi'an X International Travel Service Outsourcing Tourism Product Marketing Strategy Optimization Research

In recent years,the living standard of our country has been increasing year by year,The tourism consumption rate of the citizens has been increasing year by year,Outbound tourism identity is getting higher and higher,outbound travel market continues to grow.According to statistics,since 2013,China has become the world's largest outbound tourism market,in 2015,China's outbound tourists reached 117 million passengers,up 9%over the previous year,the outbound tourism spending $104 billion 500 million,a year-on-year increase of 16.6%.China's outbound tourism market is in a stage of vigorous development,want to survive in the survival of the fittest in the market competition,it is necessary to travel agencies with their own reality,according to the development trend of the market,developthe appropriate outbound tourism product marketing strategy.This paper takes the Xi'an X International Travel Agency as an example,through the research and analysis of application and implementation of the basic theory and analysis method about the marketing strategy in the tourism industry,analyzes the problems existing in the process of outbound product marketing in the Xi'an X International Travel Agency,combined with the status quo of China's outbound tourism and the development trend in the future,using 7Ps service marketing mix theory,based on customer service,optimize the outbound product's marketing strategy from product,price,place,promotion,people,physical evidence,process management 7 aspects for the Xi'an X International Travel Agency.This paper,the optimization of outbound tourism product marketing strategy of Xi'an X International Travel Agency,is to help the Agency solving the problem of the marketing strategy of the outbound tourism products,at the same time,provide a feasible method to make the strategy of outbound tourism products marketing for other travel agency.