Chongqing ZS Travel Outbound Tourism Product Marketing Strategy Research

Along with the advancement of deepening reform, our country economy sustainabledevelopment, economic strength, tourism consumption occupies the important part of thenational consumption is second only to that buy a house and car. Tourism consumption ofoutbound tourism has become a kind of fashion, according to statistics, in2012China’soutbound tourism breakthrough80million passengers, and than increased by almost19%in2011. Investigate its reason, the internal environment is mainly the increasing maturityof the overseas tourist market, supporting services gradually improve, outbound travelmore convenient, the choice of more and more countries and tourist attractions, theappreciation of the renminbi, are the main external environment is affected by theeconomic environment, some countries travel costs down. At present, China’s outboundtourism market has become the world’s first, than the United States and Germany, marketdevelopment potential is immense. So more and more travel agencies will shift its focusto the outbound travel business plate. Chongqing ZS travel agency as one of theChongqing local five international travel agencies, if you want to continue to takeadvantage in outbound tourism market, it is necessary to adapt to market changes,quickly find direction, formulate practical marketing strategy.The ZS travel agency of the Chongqing as an example, refer to related theory, collectempirical data, sightseeing tour to the United States were studied. This article is dividedinto five parts, chapter1is mainly for outbound tourism research purpose and researchsignificance and research method of interpretation. Chapter2generalizes the theory ofoutbound tourism related research. Chapter3analyzes the Chongqing ZS travelsightseeing tour marketing and problems now in the United States. Chapter4marketingenvironment of Chongqing ZS agencies American products are analyzed, including themacro environment, industry environment analysis and SWOT analysis. Finally, chapter5gives the Chongqing ZS travel against the sightseeing tourism product marketingstrategy, including targeted formulate product strategy, pricing strategy, channel strategy,promotion strategy and marketing mix strategy. These strategies to Chongqing ZScurrently existing in outbound tourism product marketing in the travel agency to solveproblems and expand the market share all have certain effect.By Chongqing ZS travel sightseeing tour product marketing strategy research, theauthor hopes to Chongqing ZS outbound tourism business and development to provide the beneficial help, as well as other supplied with or ready to expand the business ofoutbound travel marketing ideas, have the effect of topic.