Research On The Developing Strategy Of Changchun Railway Vehicles Facilities Co., Ltd

Enterprise developing strategy is the decisions relevant to the major policies of the enterprise, which determines the long-term goals and the basic measures in realizing the goals. The enterprise makes up and carries out strategy according to the internal and external environment, and adjusts and formulates a new one in accordance with the evaluation and feedback of the implementation. Enterprise development strategy is a common managing mainline that runs through enterprise management and products and market. It decides the basic nature of enterprise operation as well as the future development of the enterprise.The rapidly developed track transportation industry in our country provides a very good opportunity for track transportation equipment enterprises. It is made a superior industry by Jilin Province, which will become a new economic growth in the province. It is accorded with the national track transportation industry policies and consistent with the economic development needs of local government. Although Changchun Railway Vehicles Facilities Company Limited is a leading enterprise in domestic track maintenance industry, the single main products, the poor core competence and the unreasonable product structure influence the managing performance in general terms. Therefore, we basically break even or slightly make profits and profit increase is slow. The input of the enterprise is big whereas the output and benefits are small. With rapid development of railway transportation industry and bright market prospect, it is necessary to adjust the product structure and the developing strategy and to determine the future product development direction. Thus the purpose of this text is to make up a realistic and feasible strategy for the development of the enterprise in the future, and to ensure its sustainable and healthy development.The analysis of the enterprise developing strategy is to analyze the aggregate market and product environment of Changchun Railway Vehicles Facilities Company Limited by analyzing the internal and external environment and applying SWOT method. Balancing the advantages and disadvantages and comparing with the key factors, we tell the chances from the threats.The existing products of the enterprise cannot meet the need of sustainable development, thus it is essential to adjust product structures. To get rid of predicament at present, to maintain survival and to strive for development, we should analyze the business structure, organization structure, resource status and external environment scientifically; expand superior and reduce weakness; grasp opportunities; avoid risk and make overall consideration and planning; adjust product structure actively and widen the range of products. Besides, with the aim of finding out new economic increasing points, we need to eliminate those products being with small potential such as coupler yoke, to exploit the maintenance of train-set and to manufacture carbon steel vehicles which might have great developing capacity in the future.The construction of Chang Chun vehicles industrial park provides a sound policy environment to the company and a new opportunity to the related industries.After the completion of the new factory of Changchun Railway Vehicles Facilities Co.,Ltd.,four core functions including maintenance of railway passenger vehicles ,maintenance of CRH , manufacture of carbon steel vehicles and manufacture & maintenance of wheels and axles will be formed, making the production capability of the company be competent to serve Chang Chun railway vehicles co., ltd., the international leading railway passenger vehicles development base.At last, proposals are put forward concerning the developing strategy of the company: Speed up the technology innovation and products development step; Improve the core competency of the company; Carry out the intellectual strategy project; Build a contingent of high-caliber and a supply chain management system; Improve operational efficiency of the company.