Analysis On The Problems And Countermeasures Of Export Logistics Of Thailand Huayu Rice Industry Co., Ltd

With the expansion of the trend of the development of economic globalization, trade between countries becomes more and more frequent. Between countries is becoming more and more emphasis on the importance of regional development, which has obvious regional trade development of China and Thailand.Bilateral trade between the two countries first originated in the early stage of the qing dynasty of China and Thailand rice trade in China, so China and Thailand rice trade is between the two countries China and Thailand inchoation and epitome of the development of trade and logistics. And Thai rice worldwide co., LTD. Is a company dedicated to the private foreign investment enterprises, engaged in business import Thailand rice for a long time, however, China and Thailand rice trade, especially China import Thailand rice is due to the role of market to adjust, the rice market of the two countries have not form a larger influence, and the company’s rice trade and logistics research is extremely limited and missing.Was formally established as China- asean free trade area, China and asean countries trade and investment to accelerate growth, economic and cultural exchange, gradually deepened, the vigorous development of the two regional cooperation. For Thai rice worldwide co., LTD., the border trade logistics development has brought opportunities and challenges, is bound to the border trade logistics development of Thai rice worldwide co., LTD brings new development pattern. Thai rice worldwide co., LTD., mainly through the orchid tea bond port, Bangkok, Thailand Gao Xicang port by sea to China in the form of shenzhen, guangzhou port, xiamen port and ningbo port, zhejiang, fujian by sea transportation time there will be long, long line, etc. As the bridgehead of the implementation of the strategic plan, yunnan is heading to Thailand’s stack, make logistics route, a more fully shortens the time and cost of logistics.Therefore, the Thai rice worldwide co., LTD., the analysis of existing problems, the border trade logistics can not only learn about the company’s border trade logistics development situation, also can find out the existing problems, and targeted to promote the sustained and healthy development of the border trade logistics company.This article selects the Thai rice worldwide co., LTD as the research object, through the SWOT analysis, on the border trade logistics advantages, weaknesses, opportunities, threats to do a system analysis, and based on AHP analysis method based on the whole rice co., LTD., transport routes are analyzed, find out the suitable for the whole rice co., LTD., the border trade logistics optimal route, finally to Thailand rice worldwide co., LTD., the development of border trade logistics policy Suggestions are put forward.