| Shenyang branch of China Merchants Bank was founded in 1994, is established in Northeast China Merchants Bank's first branch in Shenyang City, one of seven joint-stock commercial banks, asset size of more than 500 billion yuan. Set up 16 years, China Merchants Bank branch in Shenyang, always adhering to the "science and technology" development strategy and the "but for you to change" business service concept, to create "a century of silver strokes" as the goal to "card" and "one Netcom, "" Sunflower ", and a series of well-known financial products, has set its service management in the industry leading position. However, in the domestic banking sector in the process of rapid development, especially in recent years, commercial banks operating across the region become a common practice, a large number of foreign banks rushed Jin Ru Shen Yang market, resulting in intensified competition, accompanied by the banking sector scramble is more talent intense. How in the fierce competition and retain talented people, to avoid the huge loss of talent but a negative impact on the operation and management, as at present placed in front of the Shenyang Branch of China Merchants Bank's top priority.China Merchants Bank, Shenyang Branch of the brain drain in recent years, large, many reasons, both of which slow growth in salary levels, performance appraisal system is irrational, ignoring the welfare building, improper personnel system, weak internal corporate culture factors, and external environment changes, the original pay advantages no longer exist, the theme of recruitment newly established banking institutions talented external causes.The author from the material incentives and non-material incentives to analyze both the Shenyang Branch of China Merchants Bank, the causes of brain drain, combined with demand theory, the basic principles of the theory of incentive to try to solve the personnel flow problem of countermeasures, so that China Merchants Bank in Shenyang line as soon as possible out of current difficulties. For solve this problem, however, from the material incentives and non-material incentives of two aspects, material incentives to address aspects of remuneration, performance appraisal, employee benefits and external competition, four major issues, non-material incentives to solve the employment mechanism aspects , corporate culture, employee career planning three main issues. The focus of the article in the last two parts, the author reasons for wastage, combined with motivation theory and salary theory, problem-solving strategies and solutions, and assess its feasibility. Solutions from the complete incentive, the establishment of a competitive pay system to enhance employee benefits, establish a more equitable employment mechanism to enhance staff training, and several other aspects, material and non material Zhiliang from the perspective of staff play a stimulating, the establishment of people-oriented concept of talent, with the ultimate aim is to enhance employee satisfaction, loyalty, sense of belonging to personnel in order to achieve to attract and retain qualified personnel targets.However, due to my lack of ability, this thesis there are still many shortcomings, such as the use of incentive pay compensation theory and the link between the building and how to enhance employee benefits to employee career planning and effective implementation of other issues have not Research thoroughly. Therefore, I hope that through this thesis writing, oretically effect, for how to avoid the brain drain of commercial banks to provide some ideas and inspiration, but also on the brain drain problem I hope the related countermeasures, Shenyang Branch of the China Merchants Bank the development of the real line boost. "Forewarned is forearmed, while not pre-waste," "man" thing is no small matter, commercial banks, human resource management should start early, continuously improve and perfect, must not be ignored, the only way to make our commercial banks In the future competition in an invincible position. |