Study On The Marketing Strategy Of Hanqun Management Consultant Firm Of Jilin Province

Regarding our country's management consultation profession, from appears is also several year historical development until now, but its development speed is truly astonishing. Especially the recent several years, our country manages the consultation profession, the overall turnover every year by 30%-50% speed explosive growths, the basis related part statistics, in the past in the Hu several dozens years, China Business management Association system was more than 6000 companies has carried on the consultation, surpassed 30,000 in our country present each kind of elements of consultation total. Although our country manages the consultation profession development to be rapid, but our country present's consultation market is at the primary development phase, the demand is not very exuberant, this did not mean that our country does not need to manage the consultation industry just right, the implementation opposite, the market economy is manages the consulting industry development the fertile soil, our country's market economy is also the development phase which was in only then just started, followed the economic development the marketability degree to promote unceasingly, the market to will manage the advisory service product the demand to increase gradually. We may consult the market development course from many developed country management, saw our country will manage consults the market in the future the prospect.To the Jilin Province writing group management Consultant firm SWOT analysis, may see the Jilin Province writing group management Consultant firm is the Jilin few in number specialty grinds the Jilin Region Enterprise management and operation question the organization. Is Jilin area minority several nearly completely the management Consultant firm which the high quality's teachers and the talented person is composed of above bachelor and bachelor. Is Jilin Province university MBA the practice base. These superiority are in Jilin Province's other management Consultant firm not. Jilin Province writing group management Consultant firm many experts from each kind of company's high management, they have the quite rich business management as well as the market operate the experience, is also quite understood to the ripe various trades and occupations' characteristic and the rule, uses these outstanding person team member's management idea and the operation experience, guaranteed that provides the most quality product service for the general customer company's scientific management, particularly aims at the management aspect advisory service which Jilin Province's enterprise provides, implements relative in this aspect Changchun's other management Consultant firm not to be many. Simultaneously the company has some inferiority, if the company starts late, not yet forms the good creditworthiness; In a short time the management consultation project are not many, forms the brand superiority also to require certain time to cultivate; How regarding the management consultation marketability operation, as well as how to carry on the scientific management to be also short of experiences.To further promote the writing group management Consultant firm's competitive power, the utilization modern service marketing theory, has formulated the writing group management Consultant firm's marketing strategy. Product strategy, only then provides them to the consumer to be glad to the demand and has the competitive power product is the company survives with the development guarantee. The fixed price strategy, the fixed price world needs to consider that three aspects, namely the cost, the demand and the competition, adopt the suitable fixed price strategy to be able to gain the victory in this price war. The marketing channel strategy, the marketing method must carry on the optimized choice according to the market, forms own characteristic. The promotion strategy, the writing group management Consultant firm's promotion strategy may accept these four ways: Personnel sales promotion; Public relation; Advertisement; Sales promotion. Personnel strategy, improvement writing group management Consultant firm staff quality not high, management advisory service quality bad present situation, provides the powerful safeguard for the writing group management Consultant firm's healthy development. The visible demonstration strategy, provides the material being for the customer the service clue management, strengthens the customer to the service understanding and the understanding, supplies the related service clue to the customer the information, helps the customer to make the purchase decision. The process strategy, enhances the writing group management consultation corporate management advisory staffs to manage the referral service the whole to know that strengthens the management consultation the scientific style, the standardized operation, the optimized management consultation operation flow and the profession standard, can let the writing group management Consultant firm grow strong.