Research On Consultant Services Marketing Mode For China Mobile Shaoyang Branch

In the intense competition of the communications market, the major incumbentoperators have existing advantages on the basis of continuous improvement andperfection, identify the marketing, service and management points and transitionmodel of innovation to improve customer perception, stability and expansion of thecustomer market. The operating room as the carrier of carriers and customers tocommunicate, to provide services to customers to transact business sites, but also thecustomers to enjoy the most complete and functional channels. This is not just toshow the corporate image and brand, also affects the effect of marketing andcorporate earnings. Thus, in today’s increasingly competitive industry-wide, a verycrucial role in the operating room service mode selection and implementation of theoperators, to provide advisory services and integrated communications servicessolutions has become a business hall of the direction of future development, businessHall will not simply show the identity of the service in front of customers, but theservices provided by the operating room to achieve performance improvement.Based on the characteristics of the advisory services marketing and advisoryservices marketing model, this study conducts a detailed analysis of ShaoyangBusiness Hall of services marketing status, Shaoyang Business Hallaccording to theoperating room duties stressed the need for advisory services marketing modelintroduced. The operating room service marketing capabilities as the guiding ideology,The Business Hall Shaoyang build advisory services marketing model system, focuson service in the customer service experience, business experience and careexperience. In addition, the proposed advisory services marketing model in ShaoyangBusiness Hall smooth implementation of safeguards, such as fine business processes,improve staff quality, the establishment of a dedicated customer service center, andimprove departmental steering system. The results of this study provide a referenceimplementation of China Mobile, China Unicom and China Telecom business halladvisory services management model.