The Strategic Analysis On Pesticide Product Promotions Of Luoyang Longbang Corporation

In China, pesticide production enterprises have come a long way in recent years and finally to be found that the market has been showing a oversupply situation, various manufacturers are making a big fuss on promotion in order to survive. Promotion is becoming an effective way of enhancing the product sale. Increased promote competition of pesticide manufacturers has led to the diversification of promote means and tools, promotional objective of the pesticides been moved down, enterprises have come to the promotion of the distributors to end the market, even to the peasant friends; On the other hand, the excessive promotion of insecticide factories lead to the high promotion cost. So, how to make use of promotion strategies to improve the product sales, how to use promotion strategies to promote enterprise brands, how to effectively promote the overall promotion, will the pesticide enterprises must think and study the issue.Luoyang Longbang Biochemical Technology Co., Ltd. (hereinafter referred to Longbang Company) is a new type of private pesticide production enterprises. In recent years, they carried out some attempts in sales management work, but most of them are relying on their experience, there is no in-depth and meticulous research and analysis on this area. It has been confused that how to implement marketing strategies and how to maximize the benefits. In this paper, a lot of literature materials and hands-on experience are presented. The author widely used his marketing knowledge to describe target market promotion strategies through the company business, market positioning products promotion aims, and evaluated the effectiveness on promotion policy. The author found that the Longban's success of the promotion strategies is to lock target market tightly, to satisfy different customers, to create demand, to keep the same with the company strength and resources in other factors. Its disadvantages is that the innovativeness of promotion is not enough, promotion way is relatively single, products promotion budget is not scientific, the promotional cost is high, the management structure need to be improved and the promotion team's quality is not high. Finally, the author proposes the suggestion on promotion strategies. In order to achieve the desired effect on promotion work, Longbang Company must be based on the actual situation of enterprises to develop a scientific product promotion strategy: innovation and marketing new ideas, the integrated use of a variety of promotional tools, integrated marketing mix, strengthen the management of such sales promotion strategy.The study conclusion of this paper not only supply a new approaches to solve the above problems with Longban Company, but also supply some suggestions with whole Chinese pesticide industry in promotion. In certain extent, it has enriched the theory of pesticide marketing.