A Study On Marketing Strategy Of Jilin Branch Of China Unicom's Electronic Channels

At present, six Chinese telecom operators have combined into three companies, which can operate full service. The scale and the strength of the companies have been greatly enhanced, as the competition is growing in telecommunication market. If we wish to get a foothold in the contemporary market competition, to seek a great development, and to consolidate development advantages, the construction and improvement of marketing channels is becoming a particularly important part. In particularly, it is more important that marketing and sales are at the initial stage. The purpose of this paper is to find the problems and put forward better marketing strategies, according to the current development situation of electronic channels in Jilin Unicom.Described the research background. purpose, research ideas and the main contents. To meet the current requirement of market economy and improve the environment of competition, the telecommunication industry must be reformed constantly and opened up unceasingly. With the issuance of 3G licenses, it will create a new competitive environment and competitive order. The degree of the channel construction has become a strategic means of competing for market position among the various carriers, which the importance of the e-channel becomes more outstanding.From many angle exhaustive analysis current entire service operation condition China Unicom Corporation's enterprise operation present situation and the future trend of development, as well as will be clear about this stage link company to construct with the development electron channel significance and the importance. Through the investigation and analysis, electronic channels has a powerful influence on users in the great development era of growing popularity of electron. With the advantage of electronic channels and characteristics of each business, we promote the convenience and service vigorously which is China Unicom electronic channels offer to users, analysis the electronic channels deeply which makes a critical difference in company's development, so that the enterprises recognize the significance of the further construction and development of electronic channels for enterprise's sustainable development.Through analyzes the characteristics of Internet development, as well as the needs of users in electronic, digital market. Once more, it combines with Unicom operational characteristics of the electronic channels and selects the target population who are fit for the business in our province.In terms of the construction and development of electronic channels and marketing status in Jilin Unicom, it identifies the problems of impact on e-channel's market promotion. First of all, we need to find out the reason itself. It identify the influence factors which are based on the current progress and extent of marketing. Only take full advantage of electronic channels and avoid influencing factors, we would do better marketing about Jilin Unicom electronic channels.Providing diversities on services is the only way which must be passed to create world-class enterprise. As the electronic impact on people increasing continuously, the functions of electronic channels are different in different electronic stages of development and evolution, and market orientations in different periods are different. Accurate positioning of electronic channels in different periods determines the electronic channel marketing ideas.In order to better make Jilin Unicom electronic channels of marketing work for Jilin Unicom electronic channels of service, service strategy, and through online consumer user behavior analysis for electronic channels of the different nature of the business and its features, make differentiated marketing strategy.The study contains some valuable gems of information on the practical use in Unicom early development of the electronic channel marketing.