Heritage Of Clothing Handcraft

Non-material cultural heritage protection has been underway for m any years, this paper analysised contemporary clothing handcraft brands such as ”Long Feng cheongsam", "NE?TIGER ", "SHANGXIA", and put forwards the problems that protecting and inherting clothing handcraft face today. It was emphasised that improving culture value is one of the most important part of handcraft protection and also is the key to Chinese traditional hand arts and crafts to international.This paper made further analysis on how both home and abroad social enterprise creat and operate, such as “WUYONG”, “SHOKAY”, “CHIMMUWA”,” Norlha”. Through that, it finds ways to practice for economically underdeveloped areas handicraft protect. It made certain the positive of thrift-is lifestyle concept, green consumption and sustainable business model that social enterprise convey.It is suggested the museum should increase crafts exhibitions, collections of excellent hand arts and crafts as more as possible. Art exhibition of the museum could be great help to protect the hand arts and crafts. Also the heritage depends on the support and cooperation from culture, economy and society, any single does not work.