Study On The Interaction Mode Of Tea Museum Culture And Public Communication

This thesis is about the cultural promotion model of the Chinese Tea Museum under the Experience Economy.Due to the sustainable growth of the national economy,people's demands for quality of life are constantly improving,and the appreciation of culture is also increasing.Therefore,the simple service economy won't be able to meet people's needs,and the experience economy is becoming the trend.As the important cultural institution of the country,museums particularly need to use the way of experience economy in the new era to further develop its public education function,moreover,to meet and promote cultural consumption in the process of interacting with the public.However,domestic museums are still trapped in the dilemma of low quality,lack of professionals,and limited interaction with the public.Under such circumstance,how can we maximize the usage of museum cultural resources to achieve the mutual integration of museum and public cultural needs?This article will take the Chinese Tea Museum as an example,through both theoretical and practical researches,with the establishment of Tea Knowledge Center,try to solve the public demand for cultural experience visiting by setting three sections:derivative,exhibitions,and experiential activities.As a result,to finally establish a way for museums to interact with the public with the help of R&V non-competitive strategy.The alliance is an implementation method for the organizational model,the mode of 020 culture as a promotion channel,and the combination of museum Culture +N.In this thesis,by the exploration of the cultural promotion model,I hope that the exploration of mode created in my practice can be used as a reference for other cultural institutions.