A Study On The Application Of Digital Printing Pattern In Ready-made Clothes Design

With the development of social economy and the blending of different cultures, Chinese garment consumption has entered an era of individualization and brand. People’s tastes in garments are becoming more and more high, and they prefer to buy fit, comfortable, unique clothes. The digital printing technology opens up a new time of fabric design, which has many features of individualized, small volume, variety, high precision, fast delivery, low pollution and unique artistic, and has been paid more and more attention by people. With the constant development and maturation of digital printing technology, the application of digital printing will be more and more widely in garment, and it will certainly bring a lot of new ideas for fashion design.This paper discusses the development background of digital printing, and detailedly introduces the research status of digital printing at home and abroad. The author through the overview of traditional printing technology and its problems, analysis of the technical approach and technical advantages of digital printing. The thesis from the perspective of design methods, design elements and design rules, mainly discusses the design of digital printing pattern, explore how to apply digital printing pattern to the clothing design, and sums the basis, principle and steps of how digital printing pattern used in clothing design. Finally, the author combine theories with practice, and provide some theories and experiences for other designers who engaged in similar work, by showing some design cases, such as singer Liu Yiping ink and wash dress design, Hubei TV male host performing clothes design and the design of the swimsuit "Ran".Digital printing pattern used in clothing design will lead the trend in garment design in future, which combining with fashion design ideas will produce a good interaction effects and meet the increasingly diverse needs of the people. Unique, individualized, stylish and beautiful garment will add a gorgeous color for the garment market.