Guizhou Kailin Group Company Of Phosphate And Compound Fertilizer Market Research And Development

Guizhou kaiLin group company had put forward " The three steps for development" in 2001, company carried out the strategic management, promoting productivity rapidly and achieving 3. 2 millions tons a year to 2010. Therefore, it is very important for us to carry on a marketing development research for products. It provided the theory basis and support for company phosphor-chemicals market development decision-making and carried on the instruction to the market development practice.In this paper, the modern marketing theory, management theory and strategy management theory are full used in analyzing enterprise' s market environment, characters and competitors. Form this, to grasp the market opportunities and find the Threat. Therefore, we found target market of enterprise product. Then, by use of market position, establish correspond of marketing combination to make further expanding in the market of domestic and abroad.In this article, we have analyzed the macroscopic environment, the industrial structure, the profession development present situation and the future development tendency. The market demand and the enterprise present situation. We apply PEST-DN to analyze the macroscopic environment and apply five strength model five kind of factor to analysis the profession competitor' s degree. By the method of SWOT matrix analytic, we found the enterprise the strategic choice, carried on the market using the STP theory , attack and occupy the market on own initiative, cultivates the brand of "kaiLin" and makes national market continuously and expands the international market.