Research On The Market Development Strategy Of Alkoxysilane Products Of ZY Company

The by-product of poly silicon production,silicon tetrachloride,can react with alcohols under certain conditions and be converted into alkoxy silane,which can be sold directly to the market and used as raw material to produce downstream products of organosilicon.This treatment method can effectively utilize the by-products in a large number of polysilicon production,greatly lighten the pressure of by-product treatment,create good opportunities for the development of polysilicon industry,and further extend the industrial chain of silicon materials.The combination of poly silicon and organosilicon is ingenious.The preparation of alkoxy silane from polysilicon byproducts by chemical treatment is an innovative measure for the development of polysilicon industry.Based on the above considerations,it is very important to explore the ideal way to utilize alkoxy silane effectively,to develop new target market,and to select and design a suitable strategy for ZY Company to develop alkoxy silane product market.Taking the market development strategy of alkoxy silane products of ZY Company as the research object,this paper analyzes the macro environment,industry environment and internal environment of alkoxy silane products of ZY Company,and probes into the existing problems and resource advantages of the company.Through the analysis of SWOT model,the market development strategy of the product is selected and the target position of the product market is determined at the same time.Polysilicon-organosilicon production model Through market development,the new industrial chain has been expanded,and the development of poly silicon and organosilicon industries has been organically integrated.While improving the comprehensive utilization of poly silicon for environmental protection,it has made use of the technical strength accumulated for many years,Production capacity and existing resources development of diversified industries will greatly improve the ability of enterprises to resist market risks,and enhance the profitability of enterprises at the same time.