| China has a long history in Chinese traditional medicine, it has established correspondingly maturity traditional Chinese medicine(TCM) system through several thousands years of development. TCM considers nature and human to from a single whole and emphasizes the concept known as "The unity of heaven and human". What TCM has integrated medical characteristic not only meets the requirement of human medical treatment cares but also shows its science intension and value. The paper concludes the enterprise's advantage and disadvantage and submits the enterprise's difference competition strategies through analyzing the competition capability of Tongjitang Chinese Medicines Company. The paper utilizes the methods of competition advantage seven factors to analyse the field of TCM, the structure of TCM products and the technical of TCM.The paper try to analyze Tongjitang Chinese Medicines Company difference competition strategies from resources situation, and hope it can be useful and helpful when medium-and-small-size pharmaceutical enterprises choice difference competition strategies so as to support and promote medium-and-small-size pharmaceutical enterprises avoiding irrational investment and waste resources. |
PDF Full Text Request