| With the development of economic globalization and the change of human health conception, the Chinese Traditional Patent Medicine(CTPM) industry in China, as a traditional industry with a long history, has been facing with the transformation from the pattern of traditional and closed development into the one of modern and opened development, and will inevitably go into the internationalization. This paper tries to explore the way of internationalization for the CTPM industry in China so as to promote the industry's development and come into Chinese culture.The paper firstly introduces the background and the significance of this study, as well as the literature related to the topic. After the analysis of current situations on the CTPM industry in China, the existing problems on the industry are discussed. By using the Diamond Framework, the paper analyses the international competitive capabilities of the CTPM industry in China from six aspects, which are the natural resources, industrial organizational structure, related and supporting industries, domestic demands, chances and government. Meanwhile, the competitive situations of the industry are revealed using Porter's industrial structure analysis model. Based on these above, the paper explores the international strategies of the CTPM industry in China using SWOT analysis method, and proposes some suggestions for implementing the strategies. Finally, a summary on the paper is drew.It is pointed out that, for improving the international competitive capabilities of the CTPM industry in China, people should utilize sufficiently the opportunities and the strengths, as well as avoid effectively the threats and the weaknesses, which the industry faces with. People also should impel the internationalization of the CTPM industry... |
