| In the contemporary sense, styling is the art of designing beauty into usefulthings. As a specialized endeavor, it is no older than the present generation; yet stylinghas been practiced in som form since civilization began. The architects of the past, thesculptors, muralists, goldsmiths, and tapestry weavers were also stylists, for they usedexisting materials and technical skills to express the spirit of their time in estheticterms. The ages of man are identified with great examples of design with style: inEgypt the Pyramids; in Greece the Acropolis; in Rome the Colosseum; in Europe theCathedral at Rheims and the palace at Versailles. In our time, the industrial designerhas proved that mass-produced consumer products can be attractive as well as useful.Thus styling affords millions of people an enjoyment once reserved to the wealthy.The three objects opposite show how, in styling, form follows function and alsointerprets the tenor of its time. The intricate artistry of the casket reveals the Egyptianpreoccupation with life after death. The finely contrived armor protected the knightand symbolized his nobility and gallantry. How automobile styling expresses themodern spirit is the subject of this thesis.The theory based on the semantics. First chapter elaborates this topic's scientificbasis, theory significance, application value and research background. Second chaptersummarizes the history of car body design. Third chapter elaborates the concept ofsemantics and recapitulate the characteristics of car styling from that point. Forthelaborates the basic semantics of car styling. Fifth chapter elaborates marketsemantics of car styling. Sixth chapter elaborates emotional Semantics of car styling.Seven chapter elaborates the related subjects such as graphic design and sculpturedesign.The last chapter elaborates the way of creation in car body design. |
PDF Full Text Request