Study Of Design Management And Organizational Structure Of The Modern Small And Medium-sized Design Company

An excellent industrial design determines the life of the product in nowadays. Theindustrial design has more than twenty-year history in China. Generally the industrialdesign has made some progress in China. these years. On the other hand, when it iscompared with the world class level, the Chinese industrial design is still at a junior stage.One of the most important reasons is the design management skills are very poor in mostdesign companies. It is a vital strategy to establish a reasonable design management systemand the market match smoothly which leads a company wins in the competitive market.The essay is based on the existing situation of the Chinese industrial design. First of all, theresearch focused on medium and small design companies with 20 to 100 staffs. Then, itfound some issues in these existing companies. Combined the modern management theoryand specifically requirements of design companies, it analyzed these companies designmanagement from these points: organizations and structure, department functions,process management,cost control,intellectual property management and high-techconditions. Secondly, it illustrated a suitable design management system and organizationstructure to fit the medium and small design companies in China. Finally, the experimentin a company evaluated the design management system and organization structure.