The Design Of The Car The Appearance Of A Symbol

The automobile is the dual value products. It has the dual characteristics include the material function and the energetic function. With the enhancement of hierarchy of consumption, people's satisfaction with products have developed from initial material stratification plane to the energetic stratification plane.The symbolic design was taken as one design method because it lying in its special thinking mode of conceptual design. The symbolic design emphasize the relation between the phenomenon and the essential attribute. In this design process, the designer has materialized his scientific ideal and energetic strength.Therefore, the research taking the symbolic design as the breakthrough point to the automobile design, not only may expand the research category, but also may enrich the research theory of the automobile design. This article is good for studying other design of the manufactured products certainly.The article takes the symbolic function and the symbolic meaning connotation as a key point, and discusses the automobile design of outward appearance . The goal of this article is to provide the product energetic connotation explanation strategy and the reasonable guiding principle for the people.First, the article obtains from the symbolic concept discrimination, and carries on the discussion to the symbolic production, the symbolic essential feature, the symbol historical backward and the automobile outward appearance's cultural characteristic to understand the global concept of the symbolic design. Second, the article intends to explain the energetic connotation of product and provides the reasonable guiding principle through discussing the content of the automobile design of outward appearance symbolic as well as the design idea emphatically. Finally, the article intends to apply theory to reality, grasps the overall design strategy, and improves the design quality through carrying on the analysis and the summary to the automobile project, the actual case as well as the current fashion trend of automobile.