Observation Ofarchitecture On The Ground Of Symbolic Economy

our society has undergone great changes with the globalization , informatization and the coming of network era in the 21st century, there is consumerism all over the world. This is such a world full of innovative, experience, illusion and temptation, people’s desire for consumption symbol is more than their pursuit of material goods. as a social production,modern architecture design must be influenced by Market consumption information,as a result,modern architecture shows color of symbol significantly with economics and sociology infiltrate intoIn this issue, the author attempts to explain symbolic economy by analyzing the penetration characteristics in the construction fields. By analyzing architecture features from media, symbols, the collapse of traditional elite culture, the pursuit of the ethnic group ,The author wants to insight into the intrinsic link between the two in order to establish the theoretical framework of construction in the context of economy, the purpose for this is to provide strong theoretical support to the coming architectural practice.In the strategy part of the symbol, the author focuses the media theory and product design itself, in addition, the author support all her view through the case of V park.