The Research On National Construction Mechanism Of Mega Sports Events

At present,the government attaches great importance to sports.Sports represents youth,health and vitality.And it reflects people's happiness and the future of the nation.We will promote the construction of a strong sports country and let sports add a powerful force to realize the Chinese dream and the strong military dream.With the rapid development of Chinese social economy and the continuous improvement of people's living standards,mass sports events are held."Sports diplomacy" can bring China closer to the world and enhance China's national image.From this point,we can see the important role of sport in the construction of the country.The study takes mega sports events as the research object,and takes the Tour de France as the case.This paper attempts to explain the role of the Tour de France in the construction of the French state and find out the logical relationship between the two.To provide experience for mega sports events in China,and to give full play to the role of the event in the construction of the country.Using Cite Space to analyze the keyword frequency analysis of all the literature obtained from the search for "mega sports events" and "Tour de France" on the Internet.And at the same time,the National construction research perspective on sports events in the 12 books closely related to this study is extracted.Get three factors: Hero,ritual and media.The Tour de France has created an eternal heroic image through media records.The event was extremely difficult and difficult to complete,shaping the heroic spirit of the Tour de France.The symbolic results during the entire event highlight the physical quality of the athlete Superman.The competition between many countries in the competition made the French people look forward to the emergence of local heroes.The heroic modeling of the French ring has increased people's pride and made people more identify with French national identity.The heroes in the Tour de France also constructed the common memory of the French people.The event revolved around the French territory and the French hero measured the French national territory.In the course of nearly a month's competition,people's patriotism was aroused.Joining the ceremony in the event added national symbols and shaped the national consciousness.A large number of media campaigns in the Tour de France spread the event and increased the economic benefits of the event.The advanced production and dissemination technology of the media event not only presents the wonderful picture and content of the event,but also presents the scenery of the entire French territory.The Tour de France successfully built the French country.The experience of the Tour de France taught us to play the role of national construction of mega sports events.In the process of hosting the event,it is necessary to adhere to the concept of people as the center.Large sports events can satisfy people's inner needs such as their feelings for the country,their worship of heroes,their desire for victory,and they can also drive the economy of the entire society.The holding of sports events needs to adhere to national values.Through a world event,the value of the country can be well conveyed.This value output is subtle and more easily accepted by others.If the event wants to better build the country,it needs to shape the national hero and promote the transformation of the champion to the national hero.The event must strengthen thenational symbol in the content and enhance the national symbol connotation of the event ceremony.In addition,in the process of holding events,we must make full use of the power of the media to display the entire national image through the media.