Research On Personal Financial Services Risk In China's Commercial Banks

Personal financial management is the process that commercial bank helps its customer to realize his goal by utilizing his own financial resource. The commercial banks analyze the customer's financial data such as income, expenditure, assets, debt, insurance, cash flow, and assets value, consider various kinds of financial goals of the customer's synthetically, and carry on the test of customer's risk partiality and adjustment of investment combination in order to help the customer make individualized financing plan, recommend the financial product, provide finance management report.With the socio-economic development, people are free to income levels and increasing disposable assets, and people's personal financial needs of an increasingly vigorous, together with the bank's own business philosophy change in business between personal financial services in particular are becoming the banks of the focus on business and personal financial services in the Personal Financial Services has become the bank to attract high-quality high-end customers, and expand market share and increase profits, one of the core business. However, the basic law accompanies the risks and benefits of financial sector development. Especially in the current period of turmoil in international financial markets. The financial crisis intensified, the further spread of global pessimism, the financial crisis in large-scale "invasion", the global corporate and investment market is facing a major disaster like China's commercial banks to launch the beginning of fiscal Products Product suffered a severe fiscal crisis of credibility, consumer complaints growing. From a variety of complaints, we is not difficult to see China's Commercial Banks, Personal Financial Services in risk control, inevitably faces some difficulties and problems. Commercial banks in the product pricing and risk hedging, the lack of scientifically sound risk management measures; the way in the course of business, financial product sales, management, use of such funds needs to be further standardized. On the goods themselves, the financial products have also concentrated on the credibility of the crisis has exposed Products, product design bottlenecks, and risk assessment are too general and so on, these problems exist, a direct impact on the healthy development of financial products. Therefore, in carrying out the process of Personal Financial Services, how to guard against the risk of becoming China's commercial banks face the very important issue. The CBRC promulgated the "Commercial Bank Interim Measures for the Administration of Personal Financial Services" and "commercial bank Personal Financial Services Risk Management Guidelines" clearly pointed out that commercial banks should be in accordance with customer benefits and risks of the principle of affordability, carefully carry out their duties of Personal Financial Services and commercial banks to carry out financial business financial business must address the characteristics of the development of appropriate risk management systems and internal control system. In this paper, China's commercial banks from the point of view to explore the personal financial business risk issues, is extremely practical and research value.This article first analysis commercial bank Personal Financial Services outlined the background and importance of the development, an analysis of commercial bank Personal Financial Services of the main risks. And analysis of commercial banks Development of Personal Financial Services, problems and constraints, based on the improvement of risk management policy recommendations, from the perspective of the new commercial banks, the China's commercial banks to enhance risk management, Personal Financial Services is not only necessary to improve macro-financial environment, the most critical is that commercial banks should establish a correct their own personal financial business risk management concept, a sound personal financial business risk management system, improve personal financial management business areas such as risk management techniques to improve the environment. Are to train specialized personnel in particular, which are commercial banks, Personal Financial Services enhance core competitiveness, reducing personal financial risk of an important means of business. I would like to hope that through this article, draw attention to China's Commercial Banks, Personal Financial Services to reflect further on risk prevention.