Research On The Impact Of Internet Finance On Personal Financial Management Of Commercial Banks

For a long time,the traditional personal finance business of China's commercial banks occupies the leading position of the RMB financial products market,however,in the past 10 years,with the development of Internet finance from entering China to barbaric growth,and now to the standardization,it has undergone a transmutation process from divergence to convergence.Today's "Baby Class","micro-letter","Baidu class" and so on the Internet financial management by virtue of high profitability,convenience,liquidity and so on,especially to the financial institutions of commercial banks in particular the personal financial services have a great impact.Therefore,in the face of such a constantly growing internet financial "team",how commercial banks should "compete" with it,and how the personal finance business should be more stable development is a question worth thinking.Firstly,this paper refines and summarizes the basic theory of internet finance and Commercial Bank personal finance,and focuses on the classification of various products and service modes that internet finance may impact personal finance business from the view of financial function,and puts forward three kinds of classification caliber of Commercial Bank personal financial products.Secondly,this paper expounds the development trend of internet finance in China,and on this basis,points out the positive-negative double effects of internet finance on personal finance business of banks,which can be summed up as the reform of banks,The negative effects include weakening the credit intermediary status of commercial banks and reducing the stickiness of customers to the financial products and services of commercial banks in two aspects,which will directly affect the income of the Commercial Bank's personal finance business,and thus greatly compress the profit space of commercial banks.Finally,from the reality,combining the author's work units to the postal Reserve Bank in the Internet financial impact of personal finance business development through the SWOT analysis of the case analysis.Under the influence of Internet financial environment,the breakthrough way of postal storage Bank's personal finance business lies in product design innovation,promotion mode innovation and risk management innovation three big aspects,according to our country commercial Bank homogeneous management's national conditions as well as the Commercial Bank linear function system organization structure characteristic,This innovative development strategy has a strong operability and practical value to other commercial banks as well.